What we do

We help technology companies grow their business in Europe through a Sales, Marketing and Business Development service. 

We specialise in the Semiconductor, Intellectual Property (IP) and Electronic Design Automation (EDA) sectors.

Clients are typically US or European early stage venture backed companies or subsidiaries of existing international businesses.


Ian Yates is the principal consultant at Sipeda having founded the business in 2001. During this time he has fulfilled a number of senior positions on behalf of US, Canadian and European clients as follows:

• Director European Sales
• Director Strategic Marketing
• Director Product Management
• Member of advisory board
• Corporate Finance Associate

He is currently Director, European Sales for Solido Design Automation, an Analogue EDA company and Elliptic Technologies a Security Solutions IP company.    View Ian Yates's LinkedIn profile


Sipeda offers services to clients in the Semiconductor, Intellectual Property (IP) and Electronic Design Automation (EDA) markets – hence the name SIPEDA.

A normal assignment involves providing business development and sales representation in the European market. This includes some or all of the following:

  • Lead generation.
  • Opportunity prospecting.
  • Contract negotiation and deal closing.
  • Marketing communications.
  • Business plan development.
  • Product positioning.
  • Competitive analysis.
  • Staff hiring.
  • Purchasing
  • Branch office setup



“Thanks for your help with this project. It’s one for your reference book as the ROI on your fees was outstanding”. Simon Smith CFO Elixent Ltd
“ Thanks for your great personal effort these days on the Monza Project”. Massimo Vanzi, General Manager, Accent Srl
“Sipeda Ltd has made an important contribution to the development of the Saber Credence business in the UK over the last 2 years. The service provided has integrated well with Saber Europe and been cost effective”. Yvan Pfefer, Saber European Director of Operations, Credence